Marketing Moves- Philip Kotler
Marketing Moves Philip Kotler started out as an economist and studied under Nobel Prize winners Milton Friedman and Paul Samuelson. He then became fascinated with marketing. Seeking out textbooks on the subject, he was disappointed to find them more descriptive than prescriptive. So, he wrote Marketing Management, still the definitive work on marketing and the textbook on every marketing student’s...
Fela Phenomenon-Charles Handy
Fela Phenomenon Few “business thinkers” can lay claim to being “social philosophers”. Irish-born Charles Handy is an exception. Handy’s writings examine businesses as communities. For him, knowledge is the lifeblood of these communities and ‘The New Alchemists’ (the title of his most recent book) are the magicians who have been able to overcome the inertia of traditional organisations to make...
Artificial Intelligence for Marketing
4 Simple Ways to Use Artificial Intelligence for Marketing https://www.youtube.com/watch?v=quBmbrmvvYg
GE GENIUSLINK™
GE GENIUSLINK™ partners with Fulcra to expand inventor and prototyping network BOSTON – April 26, 2018 - GE GENIUSLINK™ announced a partnership today with Fulcra LLC, an Enterprise crowdsourcing company, to expand its expert network and product development capabilities. The inclusion of Fulcra into GENIUSLINK’s network expands clients’ access to inventors, universities and researchers, and more—and offers platforms for prototyping, entrepreneurial promotions, and...
Make it happening – The Make in India
A Rajagopal Of Indian Statistical Institute, Decodes the concept of "Smart Factory" in Defence Manufacturing and adds his reasoning on the road that lies ahead. Framework for Business Process Modelling in Design and Simulation assuring functional performance enhancing defence preparedness are the critical requirements from private players through establishment of Engineering and Six Sigma Quality Analytics Prime Minister Narendra Modi,...
Manufacturing and PLM: The future is in the cloud
Process Lifecycle Management is the set of techniques used to track and evaluate all stages a product and its processes go under during the manufacturing cycle. The manufacturing industry has seen quite a lot of substantial development in this field and it is still being researched and improved upon. From manual record keeping and all things manuals we have...
Design and PLM Processes: Finding The Bliss Point
PLM or process lifecycle management processes refer to managing the entire lifecycle of a product from its inception, engineering design, manufacture to service and disposal of the manufactured products. PLM brings together people, data processes and business systems and provides a product information backbone for companies and their extended enterprise. The five long-term objectives that should be considered in...
Green is Green Enough
How Green is Green Enough: Aerospace and the Environment The recent initiatives in aerospace industry like zero-fuel aircrafts, advanced space propulsion technologies, structural health monitoring, use of advanced raw materials for aircrafts and their parts etc have one resoundingly common trait, all of these changes account environment as an important factor and cater to it. The aerospace industry makes extensive...
To Automate or not to Automate SCM?
In this article, we will discuss the intricacies of autmation in Supply Chain Manangement. Status Quo: Currently, the B2B automation of supply chain management frameworks over the internet requires custom implementations. Having standard protocols for such automation will help reduce TTM significantly. We will need both technical as well as business standards. Why Automate SCM: Every business faces global pressure to...
Affect Process Manufacturing
How Will The Next Five Years Affect Process Manufacturing: Speculation Demystified As the process manufacturing industry is growing at this leaping pace, there are multiple speculations about the industry. Today we will discuss the most important of these. Scaled customization Instead of generic products, companies will have the option of producing exactly what the customers want, when they want and...
