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Author4o

Author4o
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Thomas J. Peters is an American writer on business management practices, best known for In Search of Excellence. EXCELLENCE In 1982, Tom Peters and Robert...
Many manufacturers have invested in core technologies including PCs, networks, enterprise systems, database systems, control devices, and PLCs. Integrating the top floor with the...
Wondering if email marketing can work for you as a manufacturer? Your distributors have email addresses, don’t they? Here are some facts that would...
India is aligning itself with the global semiconductor market by creating high-value work in VLSI and Board Design and Embedded software. It is companies...
An extract from a speech by Ms. Vanitha Mohan, Vice Chairman, Pricol Limited at GMCV 2020. The Indian industry as all of you know is...
Lean Manufacturing is a definite technique to improve business primarily focusing on the actual needs of the customer by preventing waste from being built...
Well-known brands bring the maximum amount of returns to companies that own them. Hence, brands need proper care and attention. Companies that know how...

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Marketing Moves- Philip Kotler

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Marketing Moves Philip Kotler started out as an economist and studied under Nobel Prize winners Milton Friedman and Paul Samuelson. He then became fascinated with...