Author4o
Thomas J. Peters is an American writer on business management practices, best known for In Search of Excellence.
EXCELLENCE In 1982, Tom Peters and Robert Waterman’s ‘In Search of Excellence’ was published. The book sold five million copies and Tom...
Well-known brands bring the maximum amount of returns to companies that own them. Hence, brands need proper care and attention. Companies that know how to manage their brands will always perform better than those who do not
A brand is...
Lean Manufacturing is a definite technique to improve business primarily focusing on the actual needs of the customer by preventing waste from being built into the system. Although this method is not new, lean manufacturers have kept themselves a...
An extract from a speech by Ms. Vanitha Mohan, Vice Chairman, Pricol Limited at GMCV 2020.
The Indian industry as all of you know is undergoing a major change in several aspects. Thanks to the opening of our doors to...
India is aligning itself with the global semiconductor market by creating high-value work in VLSI and Board Design and Embedded software. It is companies with the domain expertise driving the business in terms of volumes. Is India called a...
Wondering if email marketing can work for you as a manufacturer? Your distributors have email addresses, don’t they? Here are some facts that would open eyes to why email marketing still works. (Source: Direct Marketing Association)
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