Wondering if email marketing can work for you as a manufacturer? Your distributors have email addresses, don’t they? Here are some facts that would open eyes to why email marketing still works. (Source: Direct Marketing Association)

  • There are more than 3.2 billion email accounts today.
  • 77% of people prefer email for marketing communications.
  • Email marketing has an ROI of 4300%.
  • 95% of internet users have email.

How to know if you are sending the right amount of emails:

How much is too much? You won’t really know this until you have your first batch of analytics back. The key here is to not badger the prospect. Be personal and remember to add value to your emails.

After analyzing your results, you will have a better idea of how often to send your emails. Sending too little, your leads might forget about you. Sending too many, your leads will want to forget about you. Definitely stay away from the latter.