From Numbers to Narratives that Transform Businesses –
A Synopsis
From Numbers to Narratives: Your Personal Roadmap to Data Transformation
The world today swims in a vast ocean of data. Businesses and organizations everywhere are busy gathering, storing, and trying to make sense of it all. Yet, the real juice, the true insights hidden within those numbers, often stays locked away in digital vaults, failing to connect with people and drive real-world action. In his new book, “From Numbers to Narratives that Transform Business,” Dr. Joe Perez aims to provide a clear and engaging path to bridge this crucial gap. Published by the well-respected Taylor & Francis and available through many outlets, the book is all about mastering the art and science of data storytelling, giving you the frameworks to turn those raw figures into stories that truly resonate and get things done.
The way the book is put together is deliberate, building a strong base right from the start in Part One: “Leveraging Beauty and Brains for Effective Data Storytelling.” Here, the author introduces his own “five stages of the spectrum” framework, walking you through the process of crafting data stories from that initial idea all the way to making a real impact. The chapters are titled as follows:
Chapter 1: Conception (Start the Race).
Chapter 2: Inception (Make the Case).
Chapter 3: Perception (Motivate the Base).
Chapter 4: Inspection (Give It Space).
Chapter 5: Direction (Put It into Place).
This part emphasizes that telling a good data story goes farther than simply crunching numbers to include blending sharp analysis (the “brains”) with clear and engaging presentation (the “beauty”). It involves knowing who you’re talking to, shaping your story in a way that makes sense, and picking visuals that connect and clarify.
Building on this solid ground (after an interesting vignette titled “Glimpses into Real Life: The Pizza Delivery of Data Insights”), Part Two, “Driving Decisions with Data: Delight or Disaster?” dives into how to actually use data to make smart choices. Dr. Joe lays out his “Look, Link, Listen, Leverage, and Learn” framework, a step-by-step guide to move from feeling overwhelmed by data to being truly data-driven. Those chapters are titled as follows:
Chapter 6: Dominance (LOOK): Prioritizing Objectives.
Chapter 7: Relevance (LINK): Finding/Presenting Relevant Data.
Chapter 8: Significance (LISTEN): Drawing Conclusions.
Chapter 9: Surveillance (LEVERAGE): Planning the Strategy.
Chapter 10: Vigilance (LEARN): Measure Success and Repeat.
This section highlights the key skills of spotting the important data, seeing how different pieces of information connect, drawing solid conclusions, planning your moves based on what you’ve learned, and always keeping an open mind to learn and improve. He also looks at what can go wrong when data is twisted or misunderstood, and the positive power of making decisions based on clear insights.
After another practical and instructive vignette (titled “Glimpses into Real Life: From Feudal Chaos to Data-Driven Equity), the data storytelling journey culminates in Part Three: “Bringing Data to L.I.F.E. and Life to Data.” This final part is about making your data stories stick and have a real impact. Perez introduces the “L.I.F.E.” principles (namely, Legacy, Integrity, Fervency, and Efficiency) as a solid framework for crafting stories that not only inform but also build trust, spark interest, and lead to effective action over time. The chapters in this section are titled as follows:
Chapter 11: Legacy: Weaving a Story Through Time.
Chapter 12: Integrity: Building Trust with Transparency.
Chapter 13: Fervency: Igniting Insights with Passion.
Chapter 14: Efficiency: Optimizing for Impact.
This final section touches on the ethical side of data storytelling and why it’s so important to create narratives that leave a positive and lasting impression. The book concludes with a final practical vignette (titled “Glimpses into Real Life: Lessons from the Inca Road”), followed by a stirring conclusion titled “Where Stories Spark Transformation” in which Dr. Joe brings the story to a close.
Throughout “From Numbers to Narratives,” Dr. Perez doesn’t just talk theory. Each of the fourteen chapters is packed with real-world case studies that show how these ideas play out in different business situations. Plus, because the author believes in doing, not just reading, each chapter ends with questions designed to get readers thinking and applying what they’ve learned to their own work. This hands-on approach makes the book a valuable tool whether you’re learning on your own or in a classroom.
The feedback from many experts in the data world has been truly remarkable. As best-selling author, analytics consultant, and data visualization expert Nicholas Kelly put it, the book offers Dr. Joe’s “…unique blend of practical tools, real-world case studies, and engaging narratives makes this book an indispensable resource for anyone looking to harness the true potential of data.” That really hits what Perez was aiming for, which is, in his own words: “Making complex stuff understandable and useful!”
With a great foreword by Chief Data Officer, author, and award-winning thought leader Malcolm Hawker, “From Numbers to Narratives that Transform Business” is a resource we truly believe can help anyone improve how they communicate with data. The book is now available through Taylor & Francis and other sellers, and there is even a special code for a significant discount on the Taylor & Francis website. Contact the author for more details. This book isn’t just about understanding data; it’s about giving it a voice that people will listen to and act on.
Are you ready to move beyond presenting data and start igniting action with stories that truly resonate? Reach out today for that exclusive discount code and take the first step in transforming your numbers into narratives that drive real-world impact.
Find the book here at :
https://www.routledge.com/9781041032939
Here’s the direct link to the video you asked for, the one the specifically promotes my book:
https://youtu.be/1ddPP3EZUbs?l
Here’s the direct link to my book launch that I broadcast LIVE from Paris the week before last:
https://youtu.be/SfclTgqX-tg?l
“Bringing Data to Life and Life to Data”
About the Author:
Dr. Joe Perez,
Team Lead / Senior Systems Specialist,
NC Department of Health and Human Services
Dr. Joe Perez ( Dr.Joe ) is also the Chief Technology Officer – CogniMind
To book Dr. Joe Perez for your speaking engagement please click here
Dr. Joe Perez was selected as the 2023 Gartner Peer Community Ambassador of the Year.
Dr. Joe Perez is a truly exceptional professional who has left an indelible mark on the IT, health and human services, and higher education sectors. His journey began in the field of education, where he laid the foundation for his career. With advanced degrees in education and a doctorate that included a double minor in computers and theology, Joe embarked on a path that ultimately led him to the dynamic world of data-driven Information Technology.
In the early 1990s, he transitioned into IT, starting as a Computer Consultant at NC State University. Over the years, his dedication and expertise led to a series of well-deserved promotions, culminating in his role as Business Intelligence Specialist that capped his 25 successful years at NC State. Not one to rest on his laurels, Dr. Perez embarked on a new challenge in the fall of 2017, when he was recruited to take on the role of Senior Business Analyst at the NC Department of Health & Human Services (DHHS). His impressive journey continued with promotions to Senior Systems Analyst and Team Leader, showcasing his versatility and leadership capabilities.
In addition to his full-time responsibilities at DHHS, Joe assumed the role of fractional Chief Technology Officer at a North Carolina corporation in October 2020. A top-ranked published author with over 18,000 followers on LinkedIn and numerous professional certifications, he is a highly sought-after international keynote speaker, a recognized expert in data analytics and visualization, and a specialist in efficiency and process improvement.
Dr. Perez’s contributions have not gone unnoticed. He is a recipient of the IOT Industry Insights 2021 Thought Leader of the Year award and has been acknowledged as a LinkedIn Top Voice in multiple topics. He holds memberships in prestigious Thought Leader communities at Gartner, Coruzant Technologies, DataManagementU, Engatica, the Global AI Hub, and Thinkers360 (where he achieved overall Top 20 Thought Leader 2023 ranking in both Analytics and Big Data). His reach extends to more than twenty countries worldwide, where he impacts thousands through his speaking engagements.
Beyond his professional achievements, Joe’s passion for teaching remains undiminished. Whether as a speaker, workshop facilitator, podcast guest, conference emcee, or team leader, he continually inspires individuals to strive for excellence. He treasures his time with his family and is a gifted musician, singer, pianist, and composer. Joe also dedicates his skills as a speaker, interpreter, and music director to his church’s Hispanic ministry. He manages the publication of a widely recognized monthly military newsletter, The Patriot News, and is deeply committed to his community.
To maintain a balanced life, Perez is a regular at the gym, and he finds relaxation in watching Star Trek reruns. He lives by the philosophy that innovation is the key to progress, and he approaches each day with boundless energy and an unwavering commitment to excellence. His journey is a testament to the remarkable achievements of a truly exceptional individual.
Dr. Joe Perez is Accorded with the following Honors & Awards :
https://www.linkedin.com/in/jw
Dr. Joe Perez is Bestowed with the following Licences,Certifications & Badge:
https://www.linkedin.com/in/jw
https://www.thinkers360.com/tl
Dr.Joe Perez is Voluentering in the following International Industry Associations & Institutions :
https://www.linkedin.com/in/jw
Dr.Joe Perez can be contacted at :
E-mail | LinkedIn | Web | Sessionize | FaceBook | Twitter | YouTube
Also read Dr.Joe Perez‘s earlier articles:
