If you want your business to succeed in today’s ever-changing landscape, you need to make innovation a priority.

Not only is the business world constantly changing, but it is changing at an accelerated rate. Things that may be considered revolutionary or innovative today can quickly become an obligation tomorrow. The “Window of Differentiation” is shrinking, shortening the lifespan of strategic plans, ideas, solutions, products, and even companies!


Why is Strategic IT Innovation Important?

Strategic IT innovation is the process of using new or improved technology to create value for your business. This can be done in a number of ways, such as developing new products or services, improving existing products or services, or creating new processes or methods that make your business more efficient. The key is to use technology in a way that gives you a competitive advantage and helps you better serve your customers.

Strategic IT innovation is aimed at giving your business a competitive advantage. This could involve developing a new product or service that meets a specific need in the market, or improving an existing product or service so that it’s better than what your competitors are offering. IT as a utility is focused on making your business more efficient and effective. This could involve automating processes or implementing new systems that make it easier for you to do business.

How can Companies leverage IT to Innovate Strategically?

1) Be Customer-Focused
2) Constantly Experiment
3) Think Big
4) Start Small

Thank you David Chappell for the great insight!

If you want to learn more on this topic, I encourage you to watch David’s video on IT Innovation :


About the Author :

Jeff Winter

Mr. Jeff Winter
Industry Executive, Manufacturing


Jeff Winter is an Industry 4.0 & Digital Transformation Enthusiast | Business Strategist | Avid Storyteller | Tech Geek | Public Speaker

Jeff Winter is an Industry Executive for Manufacturing with Microsoft where he acts as an industry advisor helping manufacturers across the US digitally transform at scale. With over 15 years of experience working for different industrial automation product and solution providers, Jeff has a unique ability to simplify and communicate complex concepts to a wide range of audiences, educating and inspiring people from the shop floor up to the executive board room.  As part of his experience, Jeff is also very active in the community of Industry 4.0. 

Jeff is a part of the International Board of Directors for MESA (Manufacturing Enterprise Solutions Association), he is in the leadership committee for the Smart Manufacturing & IIoT Division of ISA (International Society of Automation), he is a U.S. registered expert for IEC (International Electrotechnical Commission) as a member of TC 65, and also part of Purdue University’s Smart Manufacturing Advisory Board.

Mr. Jeff is Accorded with following Honors & Awards :


Mr. Jeff Winter is Bestowed with the following Licenses & Certifications :


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He can be contacted at :

Email : [email protected]

LinkedIn : https://www.linkedin.com/in/jeffreyrwinter/

Also read his earlier Articles :


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