THE RISE OF NON-TRADITIONAL TRADEMARKS: ARE WE READY FOR A SHIFT? Introduction – A New Era of Brand Identity Section 2(1)(m) of the Trade Marks Act, 1999 defines a “mark” which includes a device, brand, heading, label ticket, name, signature, word, letter, numeral shape of goods, packaging or combination of colours or any combination while … Continue reading Non Traditional TRADE MARKS